About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of February 2020

Quick Facts
Visits 114,321
Unique Visitors 76,653
Pageviews 432,074
Visits Per Day 4,083
Pages / Visit 3.78
Avg. Visit Duration 1:44 min
% New Visits 58%
The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.
Top Pages
PageUnique Views
News Details6,834
Junior Museum & Zoo4,008
Children's Theatre3,194
Site Search3,119
OverAir City Wireless2,790
Main Stage Productions2,172
Pearson-Arastradero Preserve2,062
Pay Parking Citations On-Line1,980
Palo Alto Art Center1,854

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
palo alto
palo alto city council
palo alto utilities
city of palo alto utilities
palo alto police department
palo alto art center
palo alto children's library project
palo alto rinconada park
city of palo alto agenda minutes
online parcel reports city of palo alto
palo alto utilities login
city of palo alto building department

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone25,753
Apple iPad1,813
Microsoft Windows RT Tablet749
Google Pixel 3665
Google Pixel 2396
Samsung SM-G960U327
Google Pixel 3a320
Google Pixel 3 XL312
Samsung SM-G950U292
Google Pixel 2 XL248
Unknown 222
Samsung SM-G965U190
Samsung SM-G973U182
Samsung SM-G955U170
Google Pixel 4 XL168

This month, mobile devices accounted for 30% of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer7%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%