About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of October 2018


Quick Facts
Visits 103,527
Unique Visitors 70,626
Pageviews 222,660
Visits Per Day 3,340
Pages / Visit 2.15
Avg. Visit Duration 2:8 min
% New Visits 56%

The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.

Top Pages
PageUnique Views
News Details7,635
Junior Museum & Zoo3,737
Site Search3,569
Animal Services2,806
Pay Parking Citations On-Line2,643
OverAir City Wireless2,265
Children's Theatre2,098
Animal Adoption1,929
Human Resources1,555

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
palo alto city jobs
city of palo alto jobs
Open Space
city of palo alto building department
palo alto
paloalto311 pilot
city of palo alto rail committee
Palo Alto Baylands
palo alto art center renovation
palo alto building department
palo alto golf course
palo alto municipal code
palo alto animal shelter

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone20,481
Apple iPad3,270
Microsoft Windows RT Tablet734
Google Pixel 2580
Samsung SM-G950U411
Unknown 352
Google Pixel 2 XL310
Google Pixel287
Samsung SM-G955U245
Samsung SM-N950U222
Samsung SM-G965U189
Samsung SM-G960U180
Google Pixel XL173
Samsung SM-G930V156
Motorola Moto G (5) Plus109

This month, mobile devices accounted for 27% of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer10%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%