About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of September 2019


Quick Facts
Visits 115,775
Unique Visitors 78,320
Pageviews 435,838
Visits Per Day 3,859
Pages / Visit 3.76
Avg. Visit Duration 1:43 min
% New Visits 59%

The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.

Top Pages
PageUnique Views
News Details8,555
Junior Museum & Zoo3,870
OverAir City Wireless3,004
Site Search2,854
Children's Theatre2,831
Pay Parking Citations On-Line2,227
Police Report Log2,088
Pearson-Arastradero Preserve1,931
Palo Alto Art Center1,868

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
palo alto
palo alto ca
lucie stern community center
palo alto utilities
palo alto art center
palo alto free shuttle
city of palo alto utilities
palo alto police
palo alto california
city of palo alto budget
city of palo alto jobs
palo alto building department

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone26,620
Apple iPad3,621
Microsoft Windows RT Tablet665
Google Pixel 3637
Google Pixel 2554
Unknown 382
Google Pixel 3 XL361
Samsung SM-G950U347
Google Pixel 2 XL317
Samsung SM-G960U308
Samsung SM-G965U253
Samsung SM-N960U195
Samsung SM-N950U155
Google Pixel 3a147
Samsung SM-G955U147

This month, mobile devices accounted for 31% of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer7%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%