News Release News Release The City of Palo Alto
Communications Department
250 Hamilton Ave
Palo Alto, CA 94301


PRESS RELEASE 05/07/2012
Subject :

City of Palo Alto and Website Advisory Committee Announce “Soft Launch” of Website
Contact : James Keene, City Manager    650-329-2563
Bob Harrington, Web Advisory Committee    650-324-1793
Palo Alto, CA --  The City of Palo Alto City Manager James Keene and the citizen volunteer Website Advisory Committee are pleased to announce a soft launch tomorrow of the redesign of the City's website at the temporary location of This new website embodies the City's commitment to improve the way residents, businesses and visitors get information on and access to City services, and to satisfy the evolving needs of the community.

This phase in the redesign is a "soft launch" which means a beta test. The new site is live on the Internet, fully functional and still connected to the old site, and both sites will run concurrently for some time. The next 60 days mark the community review opportunity, and additional testing that only the public can provide. The City will officially launch the new website the first week of July 2012. 

"We are thrilled that the City and the Website Advisory Committee are moving forward with this 'soft’ launch," said City Manager James Keene. "While both the Committee and staff think there are other changes that will be made, the website launch is not a 'big bang’ release, but one of continuous improvement. We will take feedback and fine-tune it over time, and the site will have more features as the months progress. It is a good foundation to now build upon." 

The website was redesigned as a collaborative effort by a dozen community volunteers with expertise in web design, management, and analysis to improve the user-experience of the City’s Website. “To their credit,” said Bob Harrington, a member of the Website Advisory Committee, “the City responded to website concerns by inviting citizen-volunteers to help improve the website. The Committee was formed …and it is paying off.”  

The web site represents several design and technology changes intended to improve navigation, offer better organization of content, and provide much improved interactive communication functionalities and current web technologies. As visitors test drive the new beta site over the next two months, the City invites any feedback, comments or input. Comments may be submitted using the feedback button on the homepage.

For more information, you may contact Chief Information Officer, Jonathan Reichental at or (650) 372-2121.