News Release News Release The City of Palo Alto
Communications Department
650-329-2607
250 Hamilton Ave
Palo Alto, CA 94301

4/12/2012

FOR IMMEDIATE RELEASE
PRESS RELEASE UTL41212
Subject :

Palo Alto Joins Nationwide Challenge to be Most “Water Wise”
Mayor challenges residents to sign pledge for water conservation during Earth Month, with an incentive to win prizes
Contact : Joyce Kinnear, Manager, Utility Marketing Services, Utilities    (650) 329-2652
    joyce.kinnear@cityofpaloalto.org
Palo Alto, CA -- Palo Alto Mayor Yiaway Yeh is joining mayors across the country in asking local residents to take part in a national contest by pledging their commitment to conserve water and cut pollution. Aimed at reducing water and energy use across the nation, this contest will reward entrants in the winning city with the chance to win a new Toyota Prius Hybrid and hundreds of other prizes.

The Mayor's Challenge for Water Conservation, which runs through April 30, is a non-profit national community service competition developed by the Wyland Foundation. Mayors of cities engage in a friendly competition to see which leader can best inspire their residents through easy-to-use online pledges to reduce water and energy usage.

"Saving water is in the best interest for our environment," says Mayor Yeh. "Participating in this contest will help meet our Climate Protection goal to reduce water use, plus provide another opportunity for Palo Alto to demonstrate leadership in the areas of conservation and the environment. As an added benefit, residents who improve their water use efficiency will also save on their utility bills."

With support from the Wyland Foundation, Toyota, Water Pik, Rainbird, Sterling Plumbing, US Environmental Protection Agency (EPA), US Forest Service, the National Oceanic and Atmospheric Administration (NOAA), and eco-conscious companies, Mayor Yeh is encouraging Palo Alto residents to conserve water, save energy, and reduce pollution on behalf of Palo Alto by logging onto www.mywaterpledge.com throughout the month of April.

Mayor Yeh urges everyone to take the pledge today!

Cities will be divided into four regions (West, Midwest, South and Northeast) and categorized by population (5,000-30,000 residents, 30,001-100,000 residents, 100,000+ residents). Cities with the highest percentage of residents who take the challenge win. Participants in the winning cities will be entered to win prizes, including a Toyota Prius Hybrid, home water makeover kits, and more. Most importantly, participants will see real results based on simple actions they can do to save water and energy. Residents will also discover resources in our local area to take their commitment of conservation even further, from regional water and energy resource issues to cost-saving tips at home.

About the Wyland Foundation

Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization, is actively engaged in teaching millions of students around the county about our ocean, rivers, lakes streams, and wetlands. The foundation's latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the U.S. Forest Service, NOAA and numerous non-profits to teach young people about the future of our water supplies, climate and global health.
www.wylandfoundation.org.



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