News Release News Release The City of Palo Alto
Communications Department
650-329-2607
250 Hamilton Ave
Palo Alto, CA 94301

9/30/2014

FOR IMMEDIATE RELEASE
PRESS RELEASE 09/30/2014
Subject :

Palo Alto Firefighters Join the Fight Against Breast Cancer
Contact : Amber Cameron, Strategic Operations Manager, Palo Alto Fire Department    (650) 329-2374
Palo Alto, CA— October is Breast Cancer Awareness Month and Palo Alto Firefighters will once again join the fight with their annual campaign to increase awareness of the disease. Throughout the month, the Palo Alto Fire Department will be holding its annual t-shirt campaign to raise funds for Bay Area Cancer Connections, a Palo Alto nonprofit that provides support and information to people touched by breast and ovarian cancer.

During October, firefighters will sell pink Palo Alto Fire men's t-shirts and white women’s tank tops for $20 each. The fire department will partner with Philz Coffee and t-shirts will be sold at both Palo Alto locations, as well as at various events throughout the month. As part of the awareness campaign, firefighters will also wear the t-shirts while on duty.

"One of the fire department’s foundational values is 'Compassion: The Department exists to serve our community with empathy, sincerity and respect,’" said Fire Chief Eric Nickel. “This joint effort between the department and the Firefighter’s Union is a great example of our dedication to these values.”

The department held its first awareness campaign in 2011 and added a fundraising component as an opportunity to generate greater resources for local nonprofits dedicated to providing support for locals whose lives are impacted by the disease. The highest amount of funds raised to date was $13,000 in 2012. 

“We are committed to helping our community and doing our part to spread awareness in the fight against breast cancer,” said Local Union Vice President Ryan Stoddard. “This year we have set a fundraising goal of $20,000 that will all be donated to support services for Palo Alto families impacted by this disease.”  

The campaign will kick-off on Oct. 1 at Philz Coffee, 101 Forest Ave., Palo Alto, from 9 a.m. to 2 p.m. Firefighters will also be selling t-shirts at Town and Country Village, 855 El Camino Real, Palo Alto, on Oct. 10 from 11:30 a.m. to 1:30 p.m.

More events will be scheduled throughout the month. Details can be found on the Palo Alto Fire Department Facebook page, www.facebook.com/PaloAltoFire. Shirts can also be ordered by emailing pafdpink@gmail.com.



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