News Release News Release The City of Palo Alto
Communications Department
250 Hamilton Ave
Palo Alto, CA 94301


PRESS RELEASE 07/30/2014
Subject :

Palo Alto Seeks Community Opinions for National Citizen Survey
Contact : Harriet Richardson, City Auditor    650/329-2629
Palo Alto, CA—The City of Palo Alto is asking the community to participate in The National Citizen Survey™ that is designed to provide a baseline of how the City government is serving residents, to gauge perceptions of the City and to make comparisons with peer cities.  

Palo Alto contracted with National Research Center, Inc. to participate in the National Citizen Survey™, an instrument that was developed with the assistance of the International City/County Management Association in 2001 to provide cities with a low-cost method to conduct market research.  This is the 12th year that Palo Alto will be participating in the survey, and the results will be available in late 2014 in the form of a published report posted on the City's website.  

The survey includes questions about quality of life in the community, local policies, demographics, rating of local government services and resident use of services.  In addition, the survey includes certain trend information that is included in the City’s annual Performance Report, also known as the Service Efforts and Accomplishments Report.  This year, the City also included an open-ended question to help identify the most important change the City could make to increase Palo Alto resident satisfaction.  

From the entire community, 3,000 households will receive invitations in the mail during the week of Aug. 4 asking them to participate, and their responses will be weighted and analyzed for the survey results.   

"We increased the number of households selected to voice their opinions," said City Auditor Harriet Richardson.  “If you receive a survey in the mail, we encourage you to take advantage of this increased opportunity to have your voice be heard by responding.  The survey will also include a web link to make it more convenient for individuals to provide their answers.”

About the National Citizen Survey:
The National Citizen Survey™ was among the first scientific surveys developed to gather resident opinions on a range of community issues, and has been used in more than 350 jurisdictions across 46 states.  The NCS™ is a cost-effective scientific survey of resident opinion and an important benchmarking tool that allows for comparison among communities.  Cities using the survey have reported that the tool has helped improve performance, strengthen communications with community stakeholders and identify clear priorities for use in goal and budget setting.