Parking management strategies will be implemented incrementally through a transparent process that incorporates feedback from the community to ensure that solutions are equitable and tailored to meet the needs of residents, business owners, employees, and visitors.
Both financial and environmental sustainability are important elements of the City’s most important goals. Strategic and cost-effective investments in parking technology can be sustained by forecasted parking revenue and promoting alternative modes of transportation to reduce greenhouse gas emissions, mitigate parking demand, and avoid costly investments in additional parking supply.
Policies and operational practices will be periodically reviewed and compared to parking industry standards. Data driven decisions will allow the City to optimize parking operations and make strategic investments, to operate the City's parking programs in alignment with the City's highest priorities every and each day.
Parking is a Service as much as it is a potential tool for sustainability. City staff are committed to serving customers as primary stakeholders and reviewers of City parking rules. We serve our all our constituencies best by giving parking customers options that are easy, reliable, accessible, safe, affordable, and fair.