Banner Reservations

Collage of banner locations on the Embarcadero and University Avenue overpasses

Banner spots are located at the overpasses positioned at Embarcadero Road/Alma Street and University Avenue/Alma Street and are reserved for City of Palo Alto events, City-sponsored events, non-profit organizations, and community events (in that order of priority). 

The City of Palo Alto reserves the right to remove any, and all banners at any time and assumes no responsibility or liability for banners, theft, damage or injury that may result from the placement of banners at overpasses.  

Banner Locations

  • Banners spots are located both sides of the overpass at Embarcadero Road and Alma Street, eastbound facing Stanford and westbound facing Highway 101. There is only one side of the overpass at University Avenue and Alma Street, westbound facing downtown Palo Alto with three (3) slots.

Collage of banner locations on the Embarcadero and University Avenue overpasses

Banner Specifications

  • Banners shall be made of durable and lasting material such as vinyl, acrylic marine fabrics, or acrylic coated woven polyester. Screen inks must be permanently (thermally) bonded to the fabric to avoid ink surface fading due to weather exposure.

  • Banners shall be no larger than 3’ x 15’ and no smaller than 2’ x 3’ and may not cover any part of the permanent “Vertical Clearance” signage currently on each overpass. Grommets are to be used to ensure safe installation and maintenance using plastic tie wraps.

Banner Fees

  • Banner slots are $31 per slot for non-profits and $62 per slot for for-profits. City sponsored banner slots have no fee with approval.

Number of Slots For-Profit Non-Profit
 1  $62 $31
 2  $124 $62
 3 $186  $93
 4  $248 $124

Reservation Process:

  • Click HERE for a step-by-step process.


  • There will be a $15 processing fee charged for all canceled banner reservations. Cancellations must be made at least 10 business days prior to your reservation date in order to receive a refund.