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Palo Alto Asks Community Opinions for National Citizen Survey

Palo Alto, CA – The City of Palo Alto is asking the community to participate in The National Citizen Survey™ that is designed to provide a baseline of how the City government is serving residents, to gauge perceptions of the City and to make comparisons with peer cities.

Palo Alto contracted with National Research Center, Inc. to participate in the National Citizen Survey™, an instrument that was developed with the assistance of the International City/County Management Association in 2001 to provide cities with a cost effective method to conduct market research.  This is the 13th year that Palo Alto will be participating in the survey.  The results will be available in early January 2016, and will be posted on the City's website and distributed to the community.

The survey includes questions about the quality of life in the community, local policies, demographics, rating of local government services and resident use of services.  In addition, the survey includes questions on how the community engages with the City, transportation choices, Cubberley Community Center redevelopment, and an open-ended question to help identify the most important improvement to the City’s parks, arts or recreation programs to better serve the community. 

From the entire community, 3,000 households will receive invitations in the mail starting Sept. 29 asking them to participate, and their responses will be weighted and analyzed for the survey results.

"The Citizen Survey is an important barometer of community sentiment, and we encourage residents who receive a survey in the mail to take advantage of the opportunity to respond," said City Auditor Harriet Richardson whose office administers the survey.  “There will also be a web link that can be used to fill out the survey for those who find it more convenient to participate online.” 

The National Citizen Survey™ is a unique service to administer, analyze, and report results from a customizable citizen survey. National Research Center, Inc., and ICMA are able to provide this service at a relatively low cost through careful standardization and automation of the survey process. Each participating jurisdiction can make important customizations for its locale, and the report can compare the results from a jurisdiction with results from other jurisdictions across the United States. 

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