WHEN:      10:30 a.m., Wednesday, September 23, 2009

WHERE:    Piazza’s Fine Foods
                 3922 Middlefield Road, Palo Alto
                 at East Charleston Road

GET INVOLVED: 
Parking Lot Stencil Project. Youth will be stenciling the parking lot using the Keep California Beautiful"Got Bags" stencil.

Video blog station will be set up for shoppers to share their stories of how they remember their reusable bags.

WHY:  
The Zero Waste Program, in partnership with local stores, is launching a campaign to help shoppers remember to bring their reusable bags whenever they shop. Research indicates shoppers need help forming the new habit of remembering them and this campaign is focused on just that.

The percentage of reusable bag use doubled from 9 to 18 percent at Palo Alto grocery stores and pharmacies between 2008 and 2009. The Zero Waste Program aims to increase reusable bag usage to 30 percent by February 2010.

Reducing the use of disposable products is a top ten priority for implementing Zero Waste in the Palo Alto community.

This campaign is part of a broader Bring Your Own Bag campaign in collaboration with other communities in the nine Bay Area counties through the Bay Area Outreach Coalition (BayROC).